Community Joint Ventures - Are You Playing Hide And Seek With Your Customers?
Hi gang, Rick again from Community Joint Ventures. Don’t hide from your online customers. Yes, one of the advantages of having a website for your business, whether your business is solely on the Internet or if you are a brick and mortar, is that it can do a lot of work for you. It can answer questions for you, increase your exposure, project a certain image, take your orders, earn you money with advertising, sign up your subscribers, inform your customers, etc, etc. But that does not mean that you can hide from your web visitors.
Too many times I see small businesses/online businesses that expect their web sites to do all the work. They make their contact information difficult to find, limit the ways they can be contacted, and/or make it difficult or unattractive for people to contact them. (Big companies are sometimes guilty of this as well. I tried to call Norton just a couple of days ago for a problem that I was having with their software and they wanted to charge me $10.00 to speak to someone.) When you use these kinds of strategies to discourage people from contacting your company you:
Send a message to your web visitors that you would really rather not hear from them.
Lose customers that cannot find their answers on your website. (Even if the info they are looking for is displayed clearly on the page.)
Give the impression that you are a fly by night or not necessarily an above the board business.
Lose out on opportunities to get positive feedback from your customers so you can keep doing more of what you are getting right on your page.
Lose out on opportunities to get negative feedback from your customers so you can fix what you are getting wrong on your page.
Find out what questions people are still having after visiting your page so that you can make that information more available/visible.
Miss out on customers that are simply not comfortable completing their business online.
Highlight your contact information on your page. Make sure your web visitors can find it easily. Sometimes just seeing your phone number on the page is enough to make people feel comfortable enough to do business with you. Make sure you have multiple ways for people to contact you as well.
Having something for everyone will increase the chances that instead of moving on to the next page, they will go ahead and contact you to get their question answered. Use email forms, live chat programs, toll free numbers, and if applicable a physical address.
Every contact with a customer is an opportunity for either learning or earning. Don’t hide from them and you will be able to maximize both.
Thanks to Brandi Cummings, Co-Founder and CCO of Telecentrex, LLC and brings over 3 years of expertise related to article marketing and various content-related Internet marketing strategies.
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Also we value your comments, if you can add more info in regards to this article please do so. Thank you. Rick Ostler, Community Joint Ventures.
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