Archive for the ‘Blogging Tips’ Category

Community Joint Ventures - Business Blog

Thursday, February 7th, 2008

Hi gang, Rick here from Community Joint Ventures with combining business blog marketing and traditional website marketing is especially effective when you start up a new business. Blogging is one of the fastest ways of announcing your business and spreading the word quickly about what you do.

You can quickly gain a following on the Internet. There are an ever increasing number of people who regularly read blogs as their source of news and information.

New companies should look at launching a blog and a website for maximum exposure. A combined approach using a website and a blog is usually the fastest approach. You will that you will gain a much broader reach by using both. The website and blog have different functions.

The website is the advertising and marketing piece. The new website should be the marketing focus that touts the advantages, benefits and conveniences of using your business. The new website should bring in traffic with both pay-per-click advertising and organic SEO.

The blog should provide interesting reading and resource materials to your targeted customers. The blog will much more quickly gain a readership following if the content plan is good and your blog should allow interested readers to find navigation links to your website. This will provide direct referral traffic and valuable link popularity for your website.

The website and blog will reach different audiences, have different focuses, have different conversational tones, but still strive to reach the same targeted customer. The blog and website reinforce each other and magnify the results.
Thanks to webdesignseo.com for this

Join other entrepreneurs like yourself and increase your sales without spending a dime!. Were all about doing joint ventures with others that requires No Money, No Risk and very little time spent. That’s what a TRUE joint ventures is, a WIN-WIN for all parties involved. Sign up, our membership is always FREE.

If you found this interesting, please tell others by clicking on the bookmark icon in top left corner of page and insert a brief remark to let others know were here.

Also we value your comments, if you can add more info in regards to this article please do so. Thank you. Rick Ostler, Community Joint Ventures.

Community Joint Ventures - The 80/20 rule

Friday, January 25th, 2008

Hi gang, Rick here again from Community Joint Ventures. People talk about the 80/20 rule quite a bit.

20% of your customers produce 80% of your profits.
80% of your problems come from 20% of the customers.
20% of your activities produce 80% of your results.

Let’s talk about this in regard to how you’re spending your time. Since 80% of your activities only produce 20% of your results, and the other 20% of your activities are producing 80% of your results…wouldn’t you be better off concentrating only on the 20%?

Let’s say someone works 12 hour days. It’s almost unbelievable to me that people work that much, but I’ve spoken with MANY who do so. Sure I could understand and have done a 12 hour day right before a vacation or on the last day of finishing a project. But working that long every single day? That’s the surefire recipe for a breakdown, both physically and mentally.

Applying the 80/20 rule to their 12 hour days means the 80% is 9.6 hours and the 20% is 2.4 hours. If we cut out the 80% that isn’t producing very well for them, we would only have 2.4 hour days. Now there’s a schedule I like.

Something I often suggest to my coaching clients is to make an activity log for the next week. Every day, simply list all the activities for the day and how long it took you to do them. At the end of the week rate each of those activities by how well it is building your business.

You’re going to find you’re wasting way too long on certain activities.

You may find, like many of my clients these activities include:

- Reading too many blogs (Limit the number you subscribe to)
- Subscribing to Internet marketing newsletters that sell you the hot new thing (I quit all Internet marketing newsletters and suggest the same for you).
- Answering Email All Day (no more than twice per day and shoot for once per day or less)
- Surfing the Forums (I can’t think of a bigger waste of time if you’re not there for the purpose of generating traffic by participating)
- Calling Someone without a Specific Plan in mind (you can waste an hour with no results - keep it short and planned)

All of the above are activities people do to make them FEEL like they’re working instead of doing any real work. They also consume your day.

What are you personally doing that is wasting your time?
What do you do to replace the real work of your business?

Usually these are activities that consume much of your day…and don’t show any real results at the end. They are part of the 80% producing only 20% of the results.

Next ask yourself which activities really bring in the cash.

For example, for me, these cash producers include:

#1 - Writing (used for the blog, new products, and article submissions)
#2 - Copywriting (sales copy for my sites, tests, and emails)
#3 - Product Development (recording videos and doing interviews to create products)
#4 - Business Development (creating systems for others to do the work - could also be listed as the real #1 cash producer but I love the writing part the best)

Where do I waste my time?

I asked myself this question lately and had to answer I had slacked on following my own email rule (answering no more than twice per day max which I do for the coaching clients). So I am pushing myself strictly back to this.

I’ve also allowed myself to check the comments on this blog too often. So for the time being I’m turning off blog comments. For me they are part of the 80% that’s not really producing the results. This is a test though as I will be monitoring traffic and response numbers to see what the result of turning off the comments will be. While there are many regular readers to this blog, it does not receive a large amount of comments constantly. Trackbacks of course will continue to be enabled…and I will test a post or two by opening up comments on those posts only at times.

Be honest with yourself…and figure out where you waste your time. What parts of your business are the 20% producing 80% of the results? Which parts are the 80% only producing 20% of the results? What can you eliminate or outsource immediately?
Thanks to Terry Dean, terrydean.org for this.

Join other entrepreneurs like yourself and increase your sales without spending a dime!. Were all about doing joint ventures with others that requires No Money, No Risk and very little time spent. That’s what a TRUE joint ventures is, a WIN-WIN for all parties involved. Sign up, our membership is always FREE.

If you found this interesting, please tell others by clicking on the bookmark icon in top left corner of page and insert a brief remark to let others know were here.

Also we value your comments, if you can add more info in regards to this article please do so. Thank you. Rick Ostler, Community Joint Ventures.

Community Joint Ventures -Blogging can help your business

Friday, January 25th, 2008

Hi gang, Rick here from Community Joint Ventures. Businesses of all sizes are beginning to realize the advantage of blogging and how that activity can increase their rapport with clients.

Despite still being in its infancy, compared to other more mature marketing technologies, blogs are already significantly affecting businesses. That’s because if used and designed properly a blog can help you manage your website and leverage your existing content for better business visibility.

One of the best things about using a blog with your business is that it can be used in a variety of applications. Started as a simple personal journaling web application, a blog can quickly mature and evolve into a business and marketing tool that some of us can’t live without.

So what can a blog do for your business?

1) Keep in touch with prospects and customers. Keep the interaction flowing and let them know you better. Demonstrate that there is a human behind your business, instead of a static website.

2) Position yourself as an expert in your niche. Regularly post about business events, share thoughts, new innovations or even provide customer service.

3) Capture leads. Engage them with content, delivered regularly through blogs, RSS feeds and e-mail.

4) Generate revenue. Selling advertising space, products, services, or build relationship and pre-sell. You to cash in your content by participating in contextual advertising program like Google AdSense, Yahoo! Publisher Network and others.

5) Boost business productivity. Used internally for communication, project management, or just a personal place to throw ideas at.

Standalone conventional websites used to adequately deliver information, but nowadays customers want more than that. We live in an information age where there is enormous amount of data being generated every single second. That has meant that end-users (clients) are beginning to shift their information consumption habit. As a result, they now demand more control over the medium, and they prefer to choose when and what information they’re going to process.

As part of the shift, consumer generated media is set to take on older web models, especially as consumers want to participate in the market, and not just as passive readers.

If customers are familiar with your product they may want to share what they think with others at your blog. On the other hand, if they’re unfamiliar with your product, they may want to hear more about what you have to offer from others. In other words, the idea is to help them know your product better, and hopefully decide on your product when it comes time to buy.

Instead of just sitting and watching, customers want to have a conversation, where they can tell you directly what they think about a product or service that you offer. That can be scary, but it’s also valuable feedback.

One of the interesting things about using a blog, is that it forces people to become participatory. You find that you have no choice but to jump into the conversation. And remember, if you don’t allow people to have a say and talk on your blog, that doesn’t mean it’s the end of the conversation since they can just as easily start their own blog or leave comments on other people’s blogs.

Thanks to Hendry Lee, Spero News for this. He helps small business owners use technologies to market their business online. Marketing should be fun without hard selling. Visit his blogs for frequently updated information about Podcast Marketing and Publishing; Small Business Blogging; and RSS Marketing and Publishing.

Join other entrepreneurs like yourself and increase your sales without spending a dime!. Were all about doing joint ventures with others that requires No Money, No Risk and very little time spent. That’s what a TRUE joint ventures is, a WIN-WIN for all parties involved. Sign up, our membership is always FREE.

If you found this interesting, please tell others by clicking on the bookmark icon in top left corner of page and insert a brief remark to let others know were here.

Also we value your comments, if you can add more info in regards to this article please do so. Thank you. Rick Ostler, Community Joint Ventures.