Community Joint Ventures

Hi gang, Rick Ostler again from Community Joint Ventures. Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing. Here are 10 publicity tips you can use to promote you, your products and services.

1. Introduce yourself with a sound bite - Few people have time to listen to the full story. Use language that will grab and captivate the media, show them your star potential and make them want to move mountains to advance your career.

2. Come from the heart - To successfully promote your product or service: you must honestly believe in what you’re promoting and you can’t fake it.

3. Follow up - The magic formula for getting publicity is follow up, follow up, follow up.

4. Find your uniqueness and capitalize on it - Find out what’s unique about you, what distinguishes you, your product, or service from the crowd. Then, come up with lever and unusual ways to tell the world about it.

5. Headline tips - Aim for headlines that are clear, concise, and make the reader want more information. Write your headlines after you’ve written the story. Keep them short, no more than one line.

6. Get others to spread the word - To build a successful business, you need networks, strategic alliances, etc. to help advance your cause. Everyone you know, hear about, meeting, and do business with is a prospect for your network.

7. Speak before groups - Speaking before groups increases your visibility, reputation, and stature in your industry. It establishes you as an authority in your field, draws media attention, and makes you more attractive to potential customers / clients.

8. Eat, sleep, and breathe publicity - Publicity never sleeps. It’s an ongoing, 24 / 7 process that never stops. Publicity accompanies you everywhere.

9. Media lists - Update your list on an ongoing basis. Unless you keep your list current, you’ll end up wasting time and energy contacting people who have long gone.

10. Trade shows and special events - Trade shows, conferences, and conventions are prime marketing opportunities because everyone is there to make contacts, talk shop, and do business.

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“How we started our 6 figure internet business with little or no money” Download a free copy here!

Also we value your comments, if you can add more info in regards to this article please do so. Thank you. Rick Ostler, Community Joint Ventures.

Hi gang, Rick Ostler here from Community Joint Ventures with an interesting article I bet most of you have never thought of doing.  Many business owners assume that joint ventures only work for those selling products.  The truth is that many online service providers can also benefit and profit from joint venture partnerships.
 
Here’s 7 tips that can help service providers create joint ventures:

1.  Ad swaps.  Most online service providers - whether they are virtual assistants, copywriters, designers, professional or personal coaches, bookkeepers, transcriptionist etc…have a website.  Chances are they have an ezine too.  One potential partnership might include the swapping of advertising space with a relevant business.  This can be particularly helpful if you’re on a budget and looking for new clients. 

For example, a business coach could swap ad space on a website or in an ezine with a virtual assistant.  Many people using a business coach are often looking for ways to optimize their time, and a virtual assistant may be exactly what they’re looking for.  Likewise, people using a virtual assistant might be able to benefit from the services of a business coach, particularly if they’re looking for ways to grow their business.
 
2.  Email and promotions.  If you have an opt in list, or at least a list of customers, you can promote the services of a relevant business in your communications, or even as part of your next business promotions.  Likewise, your partner can do the same for you.  One idea to consider is not merely swapping, but placing an ad in your regular email communications with the agreement that you receive a small percentage of the profits.  You were going to send out the email anyway - now you can make a little bit of money with it.

3.  Guest bloggers.  Blogging on your own site connects you with your customers.  Blogging on another site connects you with their customers – who may become your customers.  Blogging is an excellent way to establish not only a rapport with prospects; you can also demonstrate your skills and knowledge, thereby increasing your credibility as a service provider.  You can swap guest blogs or you can share any profits that come your way by virtue of the blog, or you can make some other arrangement that works well for the both of you. 

4.  Ezine content exchange.  Like blogs, swapping ezine content is something that will help build your exposure and credibility.  Additionally, ezines are easily shared with others and archived for lasting stickiness. 

5.  Product creation.  Many service providers also offer information products like ebooks to give away with a newsletter subscription, or even books or audios to sell.  Partnering with another business owner to create a product can be a tremendous opportunity.  Create a promotional product to give away for free (OR sell the ebook), distribute it to both of your lists, and include advertisements and offers in the book for both of your businesses. 

6.  Swap services.  What tasks have you considered outsourcing?  Administrative tasks?  Copywriting?  Bookkeeping?  Graphic design?  As a service provider you can offer your services in exchange for a partner’s services.  For example, a copywriter may be excellent at writing copy but horrible at designing a website.  Trade a comparable amount of copywriting projects for a complete website overhaul and you’ve both benefited tremendously from the deal. 

7.  Cross-sell.  This is a fun one that many service businesses forget about.  Consider cross-selling.  For example, as a virtual assistant you could promote and offer copywriting services to your clients as a partnership.  Your copywriting partner could advertise that they also provide transcription, web updating and other tasks the virtual assistant handles.  This way you’re bringing in business for each other. 

As you can see, opportunities for service providers to benefit from online joint venture partnerships is tremendous.  Can you add any ideas for joint ventures to this list?  Thanks to Rhonda White, mommyrevenue.com for this.

Join other entrepreneurs like yourself and increase your sales without spending a dime!. Sign up, our membership is always FREE.

Our New Ebook, just released and available now.
“How we started our 6 figure internet business with little or no money” Download a free copy here!

Also we value your comments, if you can add more info in regards to this article please do so. Thank you. Rick Ostler, Community Joint Ventures.

Hi gang, Rick Ostler here from Community Joint Ventures.
The keys to outselling your competition is to compare
your product to theirs. When you find the differences
between products, use your findings to improve
your product. Below are 12 things you can compare
and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you offer
a higher price and increase the perceived value of
your product? Do you offer easier payment options
than your competition?

2. Packaging- Can you package your product more
attractively? Do the colors of your package relate to
your product? Can you package your product into
a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Do
you have a high enough profit margin to offer free
shipping? Can you ship your products faster?

4. Benefits- Can you offer more benefits than your
competition? Are your benefits stronger? Do you
have believable proof that supports your claims?

5. Quality- Is your product built and tested to last
longer than your competition? Can you improve the
overall quality of your product?

6. Performance- Can you make your product faster
at solving your customers problem? Is your product
easier to use than your competitions?

7. Features- Can you offer more product features
than your competition? Do your features support the
benefits you offer?

8. Availability- Is your product always available or
do your have to backorder it? Can your product
suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your
customers buy your product? Are your bonuses more
valuable than your competitions?

10. Service- Do you offer your customers free 24
hour customer service? Can you provide free product
repair? Does your competition make their customers
talk to a machine?

11. Proof- Can you provide more proof than your
competition that your product is reliable? Can you
provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee
than your competition? Do you offer warranties with
your product? Do you provide an easier return policy?

Join other entrepreneurs like yourself and increase your sales without spending a dime!. Were all about doing joint ventures with others that requires No Money, No Risk and very little time spent. That’s what a TRUE joint ventures is, a WIN-WIN for all parties involved. Sign up, our membership is always FREE.

Also we value your comments, if you can add more info in regards to this article please do so. Thank you. Rick Ostler, Community Joint Ventures.